GENESIS is a luxury automotive brand under Hyundai Motor Group that was established in 2015, known for its focus on design, craftsmanship, performance, and innovative technology. The brand offers premium sedans and SUVs with high-quality materials, advanced features, and a unique ownership experience, aiming to compete with established luxury car manufacturers. With a commitment to providing a refined and sophisticated driving experience, GENESIS vehicles are designed to appeal to discerning customers seeking a blend of luxury and performance.