The HUMMER brand is known for producing rugged and powerful off-road vehicles that are synonymous with toughness and durability. Originally manufactured by AM General and later acquired by General Motors, HUMMER vehicles are characterized by their large size, aggressive styling, and impressive off-road capabilities. Despite being discontinued in 2010 due to economic reasons and environmental concerns, the brand's popularity has endured, leading to its revival as an all-electric lineup by GMC in 2020.